In 2002, husband and wife duo set off to create a luxury web magazine online featuring fashion, designers, beauty, and travel. By 2005, they decided it was time to print the magazine as an oversized glossy to be distributed in downtown Chicago. Leaving the print world behind in 2011 was a tough decision, but important as the digital world continued to explode. Today, the couple enjoys publishing the latest and greatest in the world of fashion and luxury lifestyle. In 2013,they launched a travel site for finding off the beaten path hidden gems in destinations around the world. That was the moment they realized they could bring back their love of print and creative design in the form of t-shirts to compliment what they were doing in the editorial space. All of the designs are created and screen printed in house in Chicago for men, women and children, with the coolest designs for both fashion lovers and travel aficionados.